Pia Ostermann

Beauty & Fashion Analyst, Euromonitor International

As Beauty and Fashion Analyst Pia Ostermann provides Euromoitor’s international clients with insights into the trends that are shaping today’s beauty, fashion, health and sports nutrition market worldwide. Pia holds a MA in International Business and Management from the University of Westminster in London and, prior to joining Euromonitor in 2016, workedwith several leading fashion and luxury companies including Deckers Brands, Aurora Fashions, COS, and the LUXURE Media Group.

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What race are we running and are we going to win? How the global sports nutrition market is taking shape

Sports nutrition is now firmly established as the fastest growing category within the global consumer health market, as athletes and non-athletes alike come to believe that its products can help meet their broader healthy living goals. This presentation looks at how the sports nutrition consumer is evolving and examines how successful the industry has been so far in targeting a wider universe of casual, non-athletic users. In her state-of-the-nation address, Pia looks at how far sports nutrition has come and just how long a race it can run. She’ll evaluate progress to date and identify the world-wide hot spots where market growth is fastest and most promising.

  • How far, how fast? Current rates of growth and how they’re expected to accelerate
  • High performers and promising new entrants – revealing the markets that offer the biggest growth opportunities
  • From peak performance to general health – how to win the non-athlete market without compromising the hard core sports addict
  • Flavour innovation – is this the key that will unlock the general market?