As Beauty and Fashion Analyst Pia Ostermann provides Euromoitor’s international clients with insights into the trends that are shaping today’s beauty, fashion, health and sports nutrition market worldwide. Pia holds a MA in International Business and Management from the University of Westminster in London and, prior to joining Euromonitor in 2016, workedwith several leading fashion and luxury companies including Deckers Brands, Aurora Fashions, COS, and the LUXURE Media Group.
Sports nutrition is now firmly established as the fastest growing category within the global consumer health market, as athletes and non-athletes alike come to believe that its products can help meet their broader healthy living goals. This presentation looks at how the sports nutrition consumer is evolving and examines how successful the industry has been so far in targeting a wider universe of casual, non-athletic users. In her state-of-the-nation address, Pia looks at how far sports nutrition has come and just how long a race it can run. She’ll evaluate progress to date and identify the world-wide hot spots where market growth is fastest and most promising.